Back in Day 5 we talked about Marketing and with this topic being so large and something that your business should be doing at every possible (non-spammy) opportunity, we’ve added a few more tips, a few additional avenues, and also updated a few based on feedback from you all.
An incredible book to read that goes a little deeper into this, giving you step by step walkthroughs of how to test each of the most successful channels for your business is Traction – A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares.
In it, you will find these 5 measures for testing each channel:
- cost per customer (CPC)
- volume of reach
- conversion rate
- time to setup
- time to see results
Once you have